5 Steps to Getting Your Business On Board with Rolling Forecasts


Imagine a ship that sets course based on last month’s weather patterns. No matter what happens, the ship doesn’t deviate from the course. Unexpected squalls batter it. Fog banks materialize out of nowhere. Storm clouds suddenly appear on the horizon. But the ship doesn’t alter its course, because after all, the forecast predicted calm weather. So the ship sails right into a hurricane—and disaster.

The most reliable way to forecast the
future is to understand the present.
— John Naisbitt, author of Megatrends