Why Agency DNA?
We've worked extensively in the marcoms sector and know agency business systems. Not only do we advise and develop ERP and planning/reporting system strategies for our agency clients, we also "walk the talk" and implement them.
Over 80% of agencies have systems that "connect" data via spreadsheets, meaning they carry hidden cost. We've compiled a Connected Systems Index (CSI) based on over 50 systems in use by agencies to highlight this.
We work with the world's leading cloud ERP and Corporate Performance Management (CPM) systems, and bring new choice to the sector. With these we are providing model and bespoke solutions for proud independent agencies to global networks.
"One of the global ad industry's greatest systems and financial analysts.".
Michael Farmer, Award Winning Author, Madison Avenue Manslaughter
One of the biggest challenges to overcome is how much historic data to bring across or perhaps reluctantly, leave behind. Not any more. Read more...
Agencies struggle to produce the information to satisfy their own internal reporting needs, let alone for how their clients want or need their relevant information. Read more...
Greatness is hard to achieve in advertising with 84% of ads not getting noticed or remembered, and with creative execution the second biggest driver of ... Read More...
How we can help you
We produce reporting packs that are in use on a regular basis across the world, and our business plan models have underpinned $US400M of M&A deal value. Update your data locally, and aggregate/consolidate it globally.
How many systems do you have and do they support your growth and ideal of staff productivity? We audit current setups and guide clients through the minefield of options. See what your future can look like today.
We "walk the talk". Successful system implementations don’t just happen, and our expertise in over 30 full life cycle ERP implementations, and 20 reporting and planning solutions, is at your disposal. We deliver value.
Poor processes leading to bad data build up can compromise your whole investment. We evaluate and correct input processes, clean and remap data to make it more useful. We use Azure to warehouse unlimited data quantities.