5 Steps to Getting Your Business On Board with Rolling Forecasts


Imagine a ship that sets course based on last month’s weather patterns. No matter what happens, the ship doesn’t deviate from the course. Unexpected squalls batter it. Fog banks materialize out of nowhere. Storm clouds suddenly appear on the horizon. But the ship doesn’t alter its course, because after all, the forecast predicted calm weather. So the ship sails right into a hurricane—and disaster.

The most reliable way to forecast the
future is to understand the present.
— John Naisbitt, author of Megatrends



Traditional BI market share leaders are being disrupted by platforms that expand access to analytics and deliver higher business value. BI leaders should track how traditionalists translate their forward-looking product investments into renewed momentum and an improved customer experience.

BI and Analytics Platform Capabilities Definition

The BI and analytics platform market is undergoing a fundamental shift. During the past ten years, BI platform investments have largely been in IT-led consolidation and standardization projects for large-scale systems-of-record reporting. These have tended to be highly governed and centralized, where IT-authored production reports were pushed out to inform a broad array of information consumers and analysts. Now, a wider range of business users are demanding access to interactive styles of analysis and insights from advanced analytics, without requiring them to have IT or data science skills. As demand from business users for pervasive access to data discovery capabilities grows, IT wants to deliver on this requirement without sacrificing governance.

Read the full Gartner paper here