UK Specialist Consulting & ERP Firm Joins the Acumatica momentum

UK Specialist Consulting & ERP Firm Joins the Acumatica momentum

Bellevue, WA, May 14, 2018 – Today Agency DNA announced its new membership in the Acumatica VAR Channel of resellers. Agency DNA Ltd is an advertising agency and marketing communications systems and consulting firm headquartered in London, UK, and has implemented ERP and planning solutions into the creative sector for over 10 years. Agency DNA searched the world for a platform to partner with and chose Acumatica due to its adaptable, modern, cloud solution with a SOC 1&2-compliant Finance core and integrated functions, such as CRM and Project Accounting.

“Agency DNA is an extremely knowledgeable and experienced ERP VAR,” said Geoff Ashley, Channel Chief, Acumatica. “Not only do they have a strong vertical focus, but they clearly see the opportunity for Acumatica to appeal to their agency clients. We are excited to welcome Agency DNA to Acumatica and look forward to supporting their success.”

In an industry where the cycle of new agency start-ups, business models, rapid growth, and consolidation combines with the continuous and challenging demands of agency’s own clients, operational efficiency is paramount yet difficult to maintain with too many business functions still managed in disconnected legacy systems.

“Acumatica Cloud ERP is the best ERP we have ever worked with,” said Henry Dale, Consultancy Director, Agency DNA, “Built from the ground up as a modern open system, it is endlessly adaptable, super-easy to get data into and out of, and has a great set of reporting and inquiry tools. To top this off, it comes with the most comprehensive documentation of all the systems we’ve qualified. Acumatica allows us to easily configure solutions without expensive development, and while always maintaining the integrity and power of the core system.”

“Acumatica is a really exciting opportunity for us, but more so for our clients”, said Chris Lever, CEO, Agency DNA, “With a unique pricing model, partner-only channel strategy and encouragement for our vertical focus, we have Acumatica’s attention in pursuing our goal of creating an accessible world-class and integrated solution fit for any fast-moving and forward-thinking creative agency.”

About Acumatica

Acumatica provides cloud-based business management software that enables small and mid-sized companies to accelerate their businesses. Built on cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, CRM, and Project Accounting, on a robust and flexible platform. For more information, visit:

About Agency DNA

Agency DNA delivers financial and business performance management solutions to creative advertising and marketing communications agencies, on platforms which support them through their journeys of growth and adaptation. Agency DNA partnered with Acumatica as a visionary vendor with a system that is easily adapted to the varied and changing needs of their own businesses and well as that of their clients. See