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THE STATE OF PLAY: AGENCY LIFE
Today’s agencies are experiencing a very real threat: the increased pressure from clients to do more for less. Add to this the emerging trend of some marketers to bypass agencies and go straight to the source of production and media, or bring the process in-house, and you have genuine conflict in agency life. These pressures have a number of consequences.
It’s natural to respond by working faster, harder and longer - which more often than not won’t deliver increased profitability or productivity (though it’ll probably get a client off your back for a week or so).
We work with dozens of agencies who are trying to keep pace with rapid changes in the value chain on top of new technology, while still delivering outstanding work for their clients. It’s far from easy and no agency is perfect.